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Production Project
Treatment
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Example
production brief:
A
cross-media production for a new artist or band in a genre of my choice.
Create an original music video and associated print or online material to
promote the same artist.
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Name and
genre of music track/ film:
NAME –
Headie one x Ktrap – Intent
GENRE – The
genre of this chosen track is drill
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Pages to be
produced:
3 minutes
and 20 seconds
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Target
Audience:
The targeted
audience is males from the age of 16-25. Although, this music video will also
target those who enjoy listening to this genre of music and may perhaps
relate to the type of lifestyle which the rappers speak about therefore they
will enjoy the music and lyrics.
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Application
of media language:
Editing,
cinematography, Mise-en-scene, genre conventions, visual codes, gesture
codes, dress codes
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Representations
and how they will be constructed:
The
representation of the music video will be male teenagers and this will be
represented through the use of props, clothing, gestures and actors all to
highlight the issues within society in London and enhance the effects of the
genre.
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Industry:
production, distribution and marketing:
PRODUCTION –
Set in the streets of London
DISTRIBUTION
– Online platforms such as Spotify, Instagram and YouTube
MARKETING -
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Thursday, July 12, 2018
Production Project Treatment
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